Certain products don’t need any descriptions at all, like Tomato Sauce / Ketchup.
But Aged Chilli Sauce might require a description to hint at the flavour, thickness and texture. We could describe Aged Chilli Sauce like this:
“We took ordinary fresh chillies, added some lemon, threw in some spices and drizzled our super special blend of magic and turned it into something really special.”
But what does it really mean?
It is impossible to describe a flavour to anyone who hasn’t tasted it before. Go on, try. Not so easy is it?
Everything we do is based on emotions.